ADVERTISING IN SHOPPING MALLS AND COMMERCIAL NETWORKS THROUGH AUDIO MEDIA
As part of our services that we have been providing for over 19 years, we have been producing and broadcasting sound advertising campaigns at the point of sale using In-Store Radio. Music is our good companion and friend. Music is everywhere. It is available on many platforms and devices, it engages millions of consumers, and it accompanies us every day.
A properly selected form of In-Store Radio advertising is an extremely important advertising medium. Using specially prepared advertising spots, we can influence the behavior of the consumers directly at the point of sale, subtly influencing their shopping preferences and decisions.
IMS S.A is responsible for the emission of sound advertising campaigns in shopping chains and centers throughout the country. We “play” in over 1,900 facilities throughout Poland and abroad. We broadcast advertising messages in almost 300 top shopping malls.
The reception of In-Store Radio ads in the networks and shopping centers serviced by us is on the level of over 250 million of viewers’ contact with an ad annually. We reach approximately 45–48 million contacts monthly with the advertising message..
A total of 51%
of Customers remember at least one IMS Video Marketing advertisement broadcast in a shopping mall.
Raport Millward Brown - 2016
ADVERTISING TOTEMS, VIDEO MARKETING
Video advertising offered on digital signage systems, such as Advertising Totems, Video Walls, Advertising Monitors, is provided in the most prestigious shopping malls and commercial networks in Poland. The Media are installed in the main communication routes of shopping malls and chains: at the escalator, in the restaurant zones, in front of the entrance to the lift, on the elevator shafts, walls, ceilings, external facades of shopping malls, and buildings. The main advantages of advertising by video marketing is a modern, eye-catching form of promo.