Systems - Marketing sensoryczny

DIGITAL SIGNAGE SYSTEMS

FROM THE CONCEPT TO COMPLETE IMPLEMENTATION AND MANAGEMENT

We provide a comprehensive service consisting in the design, production, installation, commissioning, maintenance, and management of digital signage devices: advertising stands, locator stands, touch maps, dual function stands (locator + advertisement), ad displaying LED screens, interactive LED screens, interactive screen for mall, digital signage storefronts, large-format monitor arrays (so-called walls), and devices for gift cards distribution. These devices are customized for the interiors of the location where they are to be placed and are equipped with accessories (payment terminals, printers, cameras, microphones, and speakers) that are required to achieve specific goals.

LIBERO KATOWICE

A free-standing two-sided advertising totem, used for advertising and self-promotion purposes. The casing is made of white Corian, on a steel structure, and is attached to the ground with chemical anchors. 65” monitors placed on each side are secured with tempered glass. IMS R&D multimedia server with proprietary software is installed to manage digital signage content. Totem has a ventilation system that discharges heat to ensure optimal monitor operating temperature.

ARENA GLIWICE

A free-standing two-sided advertising totem, used for advertising and self-promotion purposes. The casing is made of white Corian, on a steel structure, with an illuminated logo of the shopping center, and is attached to the ground with chemical anchors. 55” monitors placed on each side are secured with tempered glass. IMS R&D multimedia server with proprietary TCadvert software is installed to manage digital signage content. The totem has a ventilation system that discharges heat to ensure optimal monitor operating temperature.

AUCHAN GLIWICE

Unconventional casing for a double-sided advertising totem, made of white Corian. Large format 55″ monitors are placed in it, on each side, and they are protected by hardened glass. A multimedia server with the software produced by IMS R&D is installed, with an external graphics card, enabling not only video rendering in the highest 4K resolutions, but also the playback of the most demanding flash animations. The ventilation system ensures optimal operation of the monitors.

INTERACTIVE APPLICATIONS

We specialize in designing and creating interactive applications that answer every possible question users may ask and provide them with information in the environment where they are. Our applications present the selected system with its features and allow the multi-level and multi-surface provision of information assuming that the user uses them for the first time and will not use them very often. We place emphasis on intuitiveness and simplicity of use.

MANAGEMENT OF THE CONTENT ON DIGITAL SIGNAGE MEDIA

Unlike the content management systems prevailing on the market, our TCadvert software is rule-based and generates a playlist automatically. In this way, managing a large number of advertising materials is easy, fast, and error-free. For instance, adding a new campaign into an existing playlist of an exemplary shopping mall only requires to fill in one line in the TCadvert program, specifying the start and end time of the campaign, the number of views per hour, and several other parameters. When it has been done, everything else happens automatically. Without errors or unexpected interruptions in emissions.